Goal Analysis: How to Clarify Your Goals So You Can Actually Achieve Them Review

Goal Analysis: How to Clarify Your Goals So You Can Actually Achieve Them
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Goal Analysis: How to Clarify Your Goals So You Can Actually Achieve Them ReviewGoal setting is a normal part of everyday life. In many vocational settings employees must be concerned with performance measures such as productivity output, customer satisfaction, sales levels and safety standards. Many individuals set personal goals, especially this time of the year, in the areas of education, health issues, and other life-style habits. However, just because a goal or objective has been established does not guarantee the goal will be achieved. In many instances the failure of achieving a goal is directly related to the lack of clarity or definition of both the goal and the performance needed to accomplish the goal. In Goal Analysis, Robert Mager provides a very helpful, concise, step by step plan for making clear, measurable goals that can be achieved in any area of life.
The major strength of the book lies in its simplicity in both language and process. Mager provides a five step process of goal analysis. Step one begins the process by simply writing down the goal in outcome terms. The author's instruction to use whatever words that are comfortable, regardless of how fuzzy or vague they may be is very helpful. I agree that this is the best way to begin the process. Stating goals in words or statements that make you feel good will encourage you to continue the process. In addition, when working with others in a goal analysis people can almost always agree with each other on the importance of vaguely stated goals or intentions.
Step two, which I believe is the most beneficial of the five steps, involves writing down the performances that would cause you to agree that the goal had been achieved, without regard for duplication or "fuzziness." It is within the discussion of this step that the author provides helpful strategies for describing the meaning of the goal. Effective questions include: "What will I take as evidence that my goal has been achieved?" "Given a room full of people, what is the basis on which I would separate them into two piles - those who had achieved my goal and those who had not?" "How will the person know a goal achiever when he or she sees one?" Each of these questions helps to focus needed attention on how to recognize that a goal has been accomplished.
Step three involves sorting out the list created in step two by deleting duplications and eliminating those that on second thought are unwanted. This step is an obvious, yet very necessary part of the process.
Taking the goals that have been loosely stated thus far and writing them in complete sentences is the focus of step four. These statements should now tell what is expected to be done, and they should also describe how well people are expected to do them. With these complete sentences in hand, it should be possible for a manager or supervisor to determine who has the skills to perform each of the items listed and to decide what action to take in those instances where the skill to perform properly is lacking.
The final step involves testing the sentences for completeness. This step is accomplished by looking at the collection of sentences and asking, "If all these things occurred as described, would I be willing to say that the goal had been achieved?" If the answer is "yes" then the analysis is finished and you are ready to decide what you need to do to make sure those performances occur as desired. If the answer is "no" then you need to decide what else would have to happen before you could agree that the goal had been achieved.

With each of the five steps mention above, Mager offers numerous examples of what each step might look like in various settings. The examples bring clarity to each step and provide the reader ample opportunities to completely understand the author's intentions. Additionally, Mager includes helpful exercises throughout the book for the reader to "practice" different aspects of goal analysis. Finally, at the end of the book he also gives the reader an opportunity to "test" how well the material has been comprehended. I found this to be a very effective way of summarizing the material.
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