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Category Management in Purchasing: A Strategic Approach to Maximize Business Profitability ReviewPurchasing is rarely an exciting topic yet in Category Management in Purchasing Jonathan manages to interest the reader with an engaging style and a compelling review of the progress made at GSK. This is not a book for the academic - it is written by a skilled practitioner in terms that all practitioners will understand. The tools are a mix of old and trusted (Kraljik, team tools, etc) and new - Day One and Supplier Preferencing. What is different in Jonathan's covering of the 'old and trusted' is the context he establishes for each of the tools within the overarching Category Management process.I sum up the value of the book quite simply - it is required reading for anyone who wants to understand Category Management at the highest level. It is an invaluable addition to the professional literature.Category Management in Purchasing: A Strategic Approach to Maximize Business Profitability Overview
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