Writing Copy for Dummies Review

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Writing Copy for Dummies ReviewAs a marketing consultant, I frequently write and review copy. Until I started referring to Jonathan Kranz' excellent book while scribbling away, I had always been writing in a vacuum (although I didn't know it). Sure, I have a decent working sense of what to do and generally got good results, but I had never based my work on practical and proven best-practices. Now I find that I write with more confidence. I turn to chapters in the book as I work and it feels like I have a friend looking over my shoulder, giving me snappy pointers and wise advice.
If you're a writing pro, you will make use of this book. If you're an entrepreneur who wants to write your own copy, the book is essential.Writing Copy for Dummies Overview

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