Power Base Selling: Secrets of an Ivy League Street Fighter Review

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Power Base Selling: Secrets of an Ivy League Street Fighter ReviewAlmost all sales books have two major flaws: 1) They give you high level advise, such as "have a strategy" without giving you the "rubber-meets-the-road" actions to take. 2) They expect you to operate within a vaccuum where their selling system or methodology will work every time.
Power Base selling does not contain the first flaw and does an admirable job of trying to avoid the second. It is the first and best book I have read attacking the problem of organizational politics and the human dynamics in a corporate or complex selling environment. It gives very practical ideas on what to do in most political/selling situations to tilt the decision in your favor.
What this book does not do, nor attempt to do, is discuss the importance of a value proposition and the solution you are trying to sell. This is a great book to complement other famous sales books such as "Solution Selling."
I recommend this book highly to anyone that sells in a complex sales world.Power Base Selling: Secrets of an Ivy League Street Fighter Overview

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