The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll. Review

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The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll. ReviewI fell in love with Toilet Paper Entrepreneur on page xxi (in the introduction) where Mike Michalowicz does a brilliant comparison between the "Media Darling" entrepreneur and his "Three Sheet Path." In Mike's example at the age of 18, the media darling is recruited to an Ivy League school only to quit and launch a successful VC. Meanwhile, Mike is picking colleges based on the guy-to-girl ratios. Yup - that would be me.
This book showed me that regular people with some skill and an idea can launch a successful business -- without all the fancy schmancy MBA stuff and spending thousands on consultants and technology. Don't get me wrong. There is a place for all the formal stuff - but this book will get you to that place.
One of my favorite Guy Kawasaki quotes (from his new book Reality Check) goes something like "Just once I wish someone would ask me for money to increase their capacity because they have more customers than they know what to do with!"
Toilet Paper Entrepreneur will get you to that point where you will build a business and an infrastructure for profitable growth. If you've ever dreamed of pitching the likes of Guy Kawasaki - read this first. This will get you to needing more capacity to serve more customers.
Mike doesn't have to impress anyone. He has proven (because he's made millions several times over) that real entrepreneurship is about resourceful action and this book tells you how.
Build your business with 3 documents
1. A Prosperity Plan - Your credo and vision for your success.
2. A Quarterly Plan - Your goals and objectives a quarter out
3. Daily Metrics - The numbers that immediately measure the health of your business.
You'll also find ways to:
- Get low-cost, no-cost employees and assistance
- Find office furniture
- Free conference calling and web casting
And so much more.
WARNING: Not for the easily offended.
If you are easily offended by potty humor - this book is not for you. If you're more impressed with high-end consultant, PhD. research-based books that tell you all the right ways to do things - you'll be disappointed.
But even the "negative reviews" here acknowledge that the information is good, valid, insightful and right on.
Personally, I love the potty humor. It's visceral and completely and effectively communicates what it really means to be resourceful when you have to be.
I've already used many of the tips in the book and saved some money. It's inspirational and is gathering quite the community of fun entrepreneurs committed to action and growth no matter what the economy.,
The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll. Overview

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