Competitive Communication: A Rhetoric for Modern Business Review

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Competitive Communication: A Rhetoric for Modern Business ReviewDr. Eckhouse presents insights and lessons that allow the professional to communicate effectively and enhance differentiation from the competition. The principal engineers of our professional engineering practice have used the techniques he describes in his book to structure proposals and firm deliverables that have: enhanced customer satisfaction, increased our repeat business from existing customers by more than 50%, and garnered over $1 million in design and project fees in the last 4 years.
There are many marketing and professional practice books that present outstanding case study information on enhancing communication and marketing for engineering and design professionals. And they make for fine reading; however, Dr. Eckhouse's book shows you specifically how you can integrate his communication principles into any business you run today.
I strongly recommend this book to any professional looking to differentiate themselves from their competition or increase project revenues.Competitive Communication: A Rhetoric for Modern Business Overview

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