Showing posts with label engineering. Show all posts
Showing posts with label engineering. Show all posts

Competitive Communication: A Rhetoric for Modern Business Review

Competitive Communication: A Rhetoric for Modern Business
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Competitive Communication: A Rhetoric for Modern Business ReviewDr. Eckhouse presents insights and lessons that allow the professional to communicate effectively and enhance differentiation from the competition. The principal engineers of our professional engineering practice have used the techniques he describes in his book to structure proposals and firm deliverables that have: enhanced customer satisfaction, increased our repeat business from existing customers by more than 50%, and garnered over $1 million in design and project fees in the last 4 years.
There are many marketing and professional practice books that present outstanding case study information on enhancing communication and marketing for engineering and design professionals. And they make for fine reading; however, Dr. Eckhouse's book shows you specifically how you can integrate his communication principles into any business you run today.
I strongly recommend this book to any professional looking to differentiate themselves from their competition or increase project revenues.Competitive Communication: A Rhetoric for Modern Business Overview

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Dtv: The Revolution I Electronic Imaging (Mcgraw-Hill Video/Audio Engineering Series) Review

Dtv: The Revolution I Electronic Imaging (Mcgraw-Hill Video/Audio Engineering Series)
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Dtv: The Revolution I Electronic Imaging (Mcgraw-Hill Video/Audio Engineering Series) ReviewJerry Whitaker has been in the Radio and Television broadcast industry for many years, and has earned the highest awards in the field. This publication is his first forray into the newly emerging world of digital TV. The field is huge, much more complex and varied than the older world of television and radio transmission. In part the new complexity is due to the role of computers in generating and consuming broadcast imagery. More importantly, modern understanding of image compression and data brodcasting has added additional services and markets which much be addressed by the new system and it have become much more of an undertaking to cover all of these areas in one book.
Mr Whitaker does an admirable job of taking on this task. His summary of the political process leading up to the Grand Alliance is well worth reading for newcomers to the field as well as those who have been involved through the whole process. I found the clear description of the lineage of certain SMPTE standards to be quite useful.
The two chapters on applications and fundamental principles provide some crucial background for the novice in the field, but are probably better covered in books specifically on those areas. For instance, Blair's treatment of fundamentals in the "TV & Radio Engineer's Handbook" is a little more thorough, and would suit a class better than this book.
The section on digital coding is very well written; I'd reccomend this section for anyone considering implementing a digital broadcast facility. The compression chapter supports it well, though again as a textbook on compression one would do better with Jain's book, or possibly one of the many books on JPEG/MPEG.
I was least impressed with the section on production systems. In part, this is due to the rapid advancement in this area, but I found that the lack of discussion of emerging DV standards, some of the issues of image bandwidth, and the discussion of colorimetry to leave a bit to be desired. There is no better summary out there right now, but several authors are working on titles which should better address this area in the near future.
His sections on audio encoding, transmission, and recievers were all quite useful to me as a systems engineer. Specifically, the information on receivers would be useful for technical journalists and consumer sales and marketing professionals in the field, as well as engineers interested in the limitations and possiblities of new display technologies. This section in particular is well written and extremely accurate.
Finally, I found the references to be extremely well done; there is no existing collection of references as thorough as this one. The only minor shortcomming is in the index; the book could have benefitted from a larger index.
This book is a must-have for anyone involved in DTV/HDTV engineering. Despite a few minor shorcomings, it will be a valuable addittion to the practitioner's library.Dtv: The Revolution I Electronic Imaging (Mcgraw-Hill Video/Audio Engineering Series) Overview

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Digital Television Fundamentals Review

Digital Television Fundamentals
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Digital Television Fundamentals ReviewThe name is a little misleading - the book is really about television, and digital video (JPEG,MJEPEG, MPEG-1,MPEG-2 etc.) and digital audio and computer aspects of such. Detailed descriptions of algorithms, methods of coding/decoding. Highly recommended to everybody who deals with digital video production, digital video equipment design or just wants to know exactly how it works.Digital Television Fundamentals Overview

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Engineering Design: A Materials and Processing Approach Review

Engineering Design: A Materials and Processing Approach
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Engineering Design: A Materials and Processing Approach ReviewThe text book got delivered to my door within 3 days of ordering. It was also in Excellent condition!Engineering Design: A Materials and Processing Approach Overview

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Engineering mathematics handbook: Definitions, theorems, formulas, tables Review

Engineering mathematics handbook: Definitions, theorems, formulas, tables
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Engineering mathematics handbook: Definitions, theorems, formulas, tables ReviewFirst of all my review is on the 1979 version of this book. It has been in my possession that long. Once again today, it helped me drag up a mathematical fact I had long forgotten.
In 1976 I graduated from college with an associates degree in engineering. I had high school algebra, geometry, trigonometry and calculus behind me. Also with my two year degree, I had calculus, analytical geometry and differential equations as well. I needed a single reference that would cover everything. Then I happened upon this book in a bookstore. What a prize this was!
Since that time, I have completed both my B.S.M.E and a Masters in Mechanical Engineering and I have this dog eared book beside me at all time. From looking up linear algebraic equations, differential calculus, vector analysis, complex variables, all the way to the formula for the eccentricity of an ellipse for my son this evening, this book has baled me out of referring to ten other books. It is well worth the investment.
Ironically, years later when discussing a geometric equation with a co-worker he commented that he relied on a great reference he found in book store many years earlier while attending college. You got it, it was the same book.
What I can't speak to is the last two chapters that are new to this edition. Mine only goes to Chapter 20.
What I also should note, as a Mechanical engineer using this, I found it incredibly useful. I have no idea if a person that does not regularly use geometry, trigonometry, algebra, calculus, linear algebra, etc., would get very much use from it or not. For students in this field I found it to be very useful. Basically, read the table of contents Amazon provides and make your own judgement.Engineering mathematics handbook: Definitions, theorems, formulas, tables Overview

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