Value Innovation Portfolio Management: Achieving Double-Digit Growth Through Customer Value Review

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Value Innovation Portfolio Management: Achieving Double-Digit Growth Through Customer Value Review
The co-authors of this book are colleagues at Product Development Consulting, Inc. where they and their PDC associates devised and have since refined the Market-Driven Product Definition (MDPD®) methodology in response to their clients' need for a customer value dimension in their product portfolio management. "We watched many of our clients make MDPD an integral part of their product development processes, then go on to use the resulting database of customer value information as input to their portfolio processes. Thus was born our idea of providing a new methodology, philosophy, and criteria for evaluating changes to the portfolio [begin italics] before [end italics] making portfolio decisions and committing company resources."
What Sheila Mello (lead author) and her collaborators have learned about value innovation portfolio (VIP) management is provided in this book. Whether or not the organizations of those who read it achieve "double-digit growth through customer value" will depend on how effectively the MDPD methodology is executed.
Here are several of the questions to which Mayo and her collaborators respond:
1. How to define or re-define a product portfolio along the value dimension?
2. What are the leading causes of product failure and how to avoid or correct them?
3. What is innovation's proper role within the MDPD methodology?
4. In what respect(s) is the "optimized" portfolio "the sweet spot"?
5. In terms of MDPD alignment, why is the "why?" so important?
6. What is an "actionable" portfolio? A "fortified" portfolio?
7. How to use MDPD to "hear the voice of the customer"?
I especially appreciate the provision of the three appendices whose material will assist, indeed expedite the formulation and implementation of a successful value innovation portfolio (VIP). Decision-makers in smaller or at least less complex organizations may prefer to devise a mini-program, try it out, and then expand or modify it. This book will be invaluable to either approach.
That said, I presume to share two caveats. First, when creating and then developing a VIP, focus on what is most important...and most appropriate. Nail the fundamentals. For example, make certain that all decisions are based on accurate, current, and sufficient information. Keep in mind what Peter Drucker once observed: Also, beware of over-complicating the VIP design and implementation process. Recall what Albert Einstein once observed: "Everything should be made as simple as possible, but not simpler."Value Innovation Portfolio Management: Achieving Double-Digit Growth Through Customer Value Overview

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Hedge Funds For Dummies Review

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Hedge Funds For Dummies ReviewI hate to admit but this book is actually pretty good. Being a financial professional as well as marginally positively biased towards the hedge fund industry, the publication of this book initially caused laughter as well as sadness in the industry. The title alone is cause for laughter: Hedge Funds for Dummies. Hilarious. It is also sad: The industry becoming mainstream so fast is somewhat sad in a sense that it loses some of its exclusivity.
The target audience is not, as the title rhetorically suggests, idiots but reasonably educated and curious people (essentially people who buy books for the purpose of acquiring knowledge and insight rather than public display). The reason for this book getting five stars is the following: Most books on hedge funds are written either by academics or practitioners. The books written by academics are quite often perceived as hoax by the investment profession because the content is abstract and dogmatic, i.e., a desperate attempt to fit the hedge fund phenomena into the corset of old paradigms such as "relative return investing" and EMH and CAPM whereas it too often transpires that the authors never have come even close to visiting or experiencing the dynamics of a trading floor in the real world. Books by practitioners on the hand often lack rigor and occasionally lack a sense for understanding the other side, i.e., the investors and their needs, requirements and constraints. Hedge Fund for Dummies finds an attractive balance. A balance between explaining or highlighting the theory including where the theory breaks down or is a poor description of investment reality on one hand and having the investor in mind on the other.
In addition, we all would seriously be better off if this book were required reading for US Congress.
Hedge Funds For Dummies Overview

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